Our Advanced+ Shampoo is a powerful combination of scientifically proven ingredients such as Biotinoyl Tripeptide-1 and Saccharide Isomerate. These ingredients help to reactivate dormant hair follicles, promote new hair growth, improve hair density, strengthen hair fibres and protect hair from environmental damage.In addition, our formula is fortified with Pro Vitamin B5, soothing Aloe Vera, and Glycerine, which is essential for collagen production. Larch Wood and Camellia Extracts are also included to target stem cells.Our formula is created with a science-led approach and botanical ingredients that help achieve Thicker, Fuller, Stronger Hair.Directions for Use: Gently massage through the hair from root to tip in warm water. Rinse and repeat if necessary. For best results, follow with Advanced+ Conditioner.